Who We Are

The Name

Like most companies creating products for kids, we were inspired by our own children. So, naturally, in naming the brand, we wanted to include them. We mixed up parts of our kids’ names and came up with Svolta.

Out of due diligence, we had to make sure svolta didn’t translate to anything weird or offensive and found...

In Italian, svolta means a turn or a bend (in the road). Roman millennials have adopted the word and given it a new meaning --- luck. Both interpretations work for us.

Che svolta! We imagine some lucky kid riding a Svolta scooter through many bends in the park road.

The Mission

Our mission is to encourage an active life(in)style for families. We started by creating awesome, premium scooters and skateboards for kids, with a few important underlying goals:

"Riding the Runway" Catwalk? Tarmac? Adventure and style.

Let's make everything in eye-catching, style-centric, gender neutral color palettes! By creating the balance between feminine-masculine color combinations and artwork, we make it easy to gift our products to anyone.

Much of our inspiration comes from mid century modern color palettes from fashion and interior design. Art, music and pop culture influences can be found throughout the designs in our apparel and lifestyle collections.

Thinking small.

We love small, independent businesses– local toy retailers, unique general stores and quirky bike repair shops are the types of community outlets where we like to see locals engage with Svolta's products.

We want to give back.

We are a DTC “Direct to Community” brand. We partner with nonprofits serving children's education (i.e. schools), organizations inspiring creativity and innovation in kids, and other charitable establishments benefiting the health and well-being of children. Let's chat about fundraising opportunities here. We think of it as profit sharing with the local communities rather than paying out to big box retailers. 

The Bolt

When we think ‘volta’ we think ‘lightning bolt.’ When we think ‘androgynous’ we think ‘Bowie.’ The bolt we’ve created to represent Svolta pays homage to David Bowie. Bowie was a trailblazer! We will forever be inspired by his uniquely androgynous style, his iconic tunes and his rebellion against conformity.